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Simply stated, LinkHut works on the basis of "give a little, take a little." You come to LinkHut because you want more traffic to your website. We provide this free service to you in exchange that you will put our "LinkHut HTML Code" onto your site. This ‘special’ code allows other members’ banners to be displayed on your site. You don’t have to regulate this or anything; it’s all automatic. With our exclusive Targeting System, you get to choose which types of banners you want to have displayed on your site. The great thing about the code is that for every 3 visitors to your website, you get 2 banner credits in return (3:2 ratio). One banner credit, or impression, allows your banner to be displayed once on another members’ site. And remember, you get 2,000 banner credits for FREE when you join. You are also allowed to insert the code into multiple pages of your website, increasing your credits even more when someone visits your site! free web site, Banner Advertising.

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What branding advertisers came to feel about banner ads is that banner ads are not the most effective vehicle for branding. Relative to a magazine ad or a TV ad, banner ads are small and easily ignored. What direct sales advertisers came to feel about banner ads is that the response rate for banner ads is low. For most banner ads, the industry average seems to hover between two and five clicks per 1,000 impressions of the ad. That is, if a banner ad appears on 1,000 Web pages, between two and five people will click on the ad to learn more. Those five clicks per thousand impressions don't have much value to most advertisers. The reason is because those five clicks will not all generate sales. Out of 100 clicks, perhaps one person will actually do the desired thing (buy something, download something, etc.). full service advertising agency.
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